SELL LOUD!

PLAN

Practically every agent out there will offer you a plan of sorts to sell your property. There’s nothing unique about that. The question you need to be asking is this; is this a one-size-fits-all plan they use to sell every property that comes their way? Or are they going to take the time to understand my property and my needs to develop a tailored plan?

The thing is, the one-size fits-all plan doesn’t take into consideration you and your property’s uniqueness. Fact is, no two properties are exactly alike and no two sellers are exactly alike. That’s why we take the time to understand your property, your goals, your concerns, what you do want and what you don’t want. We want to communicate and work with you to ensure your peace of mind, and that all starts with a strategic, customised plan of attack.

PRICE

When selecting an agent to sell your property, will you choose them on the things they can control, like their marketing, their database, calling back buyers, and their ability to negotiate hard for you? Or will you pick the agent on the things the agent can’t control such as the price they boldly assert they’ll get you?

Be warned, choosing an agent just because they tell you a price you want to hear is the oldest con-job in real estate. We’ll give you a clear and concise Comparable Market Analysis (‘CMA’) which won’t be inflated to buy your listing. It’ll be realistic and well-evidenced.

PRESENT

We all know presentation is everything. However, there’s an art to it. There’s definitely a ‘right way’ and a ‘wrong way’ to stage your property for sale.

The ‘wrong way’ is to make your property look like a display home. This makes it look a little too perfect in an unlived and obviously staged way leaving your buyers cold. The other common mistake is getting the ‘styling-emphasis’ wrong, our in-house staging expert can help you avoid these costly pitfalls.

The ‘right way’ is to create an inviting space with a WOW factor that inspires buyers and engages their imagination so they see themselves living there. When that happens emotions are running high resulting in buyers moving quickly to purchase your property. It turns on their buying switch.

PROMOTE

We start with the buyer in mind first. Who’s going to buy the property? Where do they live now? What will they love about your property? Why will they want to buy it? What marketing channels are they looking in to find their next home (such as realestate.com.au, Google Adwords, Facebook, Instagram etc).

All these questions get answered first before a cent is spent on advertising. At H & H we promote our listings strategically to maximise the number of correctly matched buyers to your property.

If there was one thing that has the biggest impact on your property it is this: the speed and number of buyers inspecting your property determines the number of offers you receive. At H & H our number 1 priority is getting you buyer inspections and offers, the more the better.

PITCH

Finally, the quality of the sales pitch being made by your agent to your buyers will significantly influence the offers or bids you receive.

At H & H our agents throw the old one-way conversation full of preprepared canned dialogue and superlative-laden sales speak out the window. Instead, we initiate a collaborative conversation, where we make sure we listen and learn as much as we speak.

We make sure we get to know your buyer, we find out what their ‘BIG why’ is and what their motivation is so we can work toward getting you ‘The LOVE Price’ as quickly as possible.

Our pitch strategy is designed to get more buyers to the negotiation table sooner, encourage multiple offers and competitive bidding which drives up the price.