Why Sell Loud?
You may be wondering what exactly ‘sell loud’ means?
Selling loud is the opposite of selling quietly (aka selling ‘off-market’).
When a solitary off-market buyer looks at your property, they are buying in isolation. That means they’re not having to compete with other buyers for your property. And that means . . .
FOMO is the ‘fear of missing out’. It’s a powerful emotional driver.
For home sellers, you want your buyer/s to not just fall in love with your property but you want them to have a sense that if they don’t act, don’t bid up for your home, they’ll miss out.
When two or more buyers fall in love with your home, they feel the other buyer breathing down their neck. They fear missing out. And in this competitive situation, your buyers will dig deep into their pockets and pay as much as they can. Often they’ll even pay more than what they had budgeted on.
Sell loud = buyer competition = more $$$ for your home.