Romancing Your Buyer – What They’re Looking For
You’ve probably heard folks talk about Tinder. It’s that dating app where you set out to find your perfect mate. Shopping for a home is very similar. How do you get buyers to fall in love at first sight with your property? How do you start romancing your buyer?
It’s not just pretty pictures. And it’s not just our story-driven copy that has the buyers picturing themselves watching TV in your family room.
It’s knowing exactly what the buyer for your property wants, and helping you promote those aspects using a mix of online salesmanship in written and visual formats.
Here are a few quick tips to get your home ready for the Spring Selling Season, courtesy of H & H.
Replace your benchtops and reap the rewards.
Dated kitchen benchtops can be a big turnoff to potential buyers. We’re talking about the heart of the home. If you’re in doubt about your benchtops, buyers will be as well. Kitchen images are the most clicked on in realestate.com.au so to maximise your potential buyer pool, your kitchen needs to gleam!
Stainless-steel appliances are definitely in with buyers.
Perhaps you can just give your old appliances a thorough polish. But if you’re in need of new, stainless is the way to go, because . . .
New kitchen appliances bring high returns for sellers.
Studies show that new kitchen appliances bring big returns for sellers. So get rid of old appliances that make the rest of the kitchen look dated. Once you install the new equipment, it will scream “new kitchen,” and you will see that spending a little money will make you even more.
A nice outdoor deck can be a big selling feature, but an old one is a major liability.
To give your outdoor space new life, first sand the timber. Cover it with a light-coloured stain and furnish it for outdoor entertaining. Add some potted plants and watch your open house turn into a party.
Front Gardens and Back Yards
It’s not just the house that could do with a spring clean and declutter, if you have outdoor areas, no matter how big or small, there are lots of ways to increase the appeal.
If you have a few months to prepare, maybe a good prune back will do the trick to encourage new growth for sale time; the addition of a layer of curly tan bark over garden beds is very pleasing to the eye and get the grass in order. It needs to be thick, green and lush for when you go to market.
One of our recent sellers replaced an entire area of patchy grass – what a difference it made to the outcome of her sale.
If this piques your interest in what steps you need to take to prepare for sale, we’d love the opportunity to be of service.