In the real estate industry, branding is everything. Contrary to popular belief, branding is more than just a logo. It helps clients differentiate between agencies and helps them better understand values, goals, and what it is a company stands for. Lately, we’ve seen a trend where agents are choosing to branch off and develop their own micro-brands. While this is all well and good, we at H & H understand there is more to a brand than putting one’s name on a sign.
So, what makes a brand?
In a world of similar products and services, a clear brand helps your clients understand, well, it helps them understand you! A brand is a culmination of your values, your products, your mission, your vision, and your Unique Selling Proposition (USP). Your brand will leave an impression on your clients long after the sale is closed. In the words of Jeff Bezos, “Branding is what people say about you when you’re not in the room.”
What do people say about me when I’m not in the room?
This will all depend on how carefully you develop your brand strategy. To build a successful brand takes time, research, and patience. You truly have to understand your clients and your audience to create an effective brand that will cut through the noise and deliver your message to them. When it comes to real estate, there is a lot of noise. When you’re out on your own with a micro-brand it can be really difficult to be seen or heard. This means when you’re not in the room, people aren’t saying bad things about you. Rather, they simply aren’t talking about you at all!
Well, how do I get them talking?
Rather than investing all your time and energy into building a unique corporate brand, you can spend the time working with an already established real estate brand and devote your time to doing what you do best; selling property and building your personal brand.
H & H are a boutique agency with a strong brand, solid values, and a clear vision for the future. When you work with the H & H brand, you are communicating to your clients that you care about honesty, transparency, and are committed to providing a premium service. By using H & H’s beloved Brisbane brand as a platform, you can then build your own personal brand and base of loyal clients.
But what are people saying about H & H when they’re not in the room?
Bold. Creative. Honest. Transparent. Innovative. Stylish. Boutique. Hard-working. Committed. Local. Family. More Human.
That’s what people are saying about our brand. If you want them to do the same for you, consider working alongside us. Give Peter Hutton a call today to find out how to join the H & H family.